Betsy Hamm began her career at a media agency before joining Hershey Entertainment & Resorts, where she spent the next 15 years honing her marketing skills across one of America’s most iconic destinations. From roller coasters to chocolate spas, concerts to AHL hockey, she led marketing initiatives that attracted millions of visitors to The Sweetest Place on Earth each year.

After a sweet ride in the tourism world, Betsy took a leap into food and franchising — joining a small, emerging donut brand that was just beginning to franchise: Duck Donuts. What began as a marketing role quickly evolved. Working side by side with the founder, Betsy helped build the brand from the ground up, crafting strategy, structure, and support systems that would lay the foundation for national — and eventually international — expansion.

Her role grew with the business: from marketing leader to COO, and eventually to CEO following the brand’s acquisition by private equity in 2021. As CEO, Betsy led the company through its next phase of growth, expanding Duck Donuts from 20 shops when she first joined the company, to nearly 200, including entry into nine international markets across the Middle East, Asia, and the Caribbean by the end of 2024.

Now, as the founder of her own consulting business, Betsy leverages her diverse background — in hospitality, marketing, franchising, and executive leadership — to help other brands do the same. She partners with founders, executives, and leadership teams to drive growth with clarity, intention, and a little bit of fun.

Betsy resides in Harrisburg, PA with her husband and two teenage daughters. She’s also the host of Loud & Lifted, a podcast that amplifies bold voices of women in leadership and champions the men who support them.